Up until now, Marketing budgets have been set and then an arbitrary percentage, say 10%, went to online without a true understanding of its impact. Traditional Marketeers have avoided the digital world due to fear and lack of understanding. However all this is changing. A recent AMAS study* states that 30% of Companies are spending more than 25% of their Marketing Budget on-line.
So why the shift from offline to Online?
According to the survey
• The ability to engage with customers (75%),
• optimising reach for campaigns (62%)
• Value for money (61%)
So if you are looking to move budget on line and need assistance we can help you
• Understand and Develop your e-Marketing strategy
• Write the perfect eMarketing Plan
• Understand the advantages and disadvantages of all online tactical tools – and which ones are relevant to your business
• Use the next generation of social media and online branding and PR
Promozoo can provide straightforward digital marketing expertise from short term assignments, once off events to running your marketing campaigns, for a day-a-week or a day-a-month, in a tailored way that suits you.
We don’t indulge in jargon – just a practical approach that gets results.
* 2011 Irish Online Marketing Sentiment Survey, Marketing Institute of Ireland/AMAS
