Promozoo
  • email marketing
  • website design
  • online advertising
  • offline strategy
  • social, mobile & viral
  • campaign measurement
  • online video
  • about us
  • contact us

Follow Us on Twitter @Pharmazoo

View more tweets


Pharmaceutical Marketing

Welcome to PromoZoo.

Pharmaceutical Digital Marketing Specialists.

 

 

Fill in below and we will send on your copy of “The Guide to Starting a Pharma Digital Marketing Campaign” as presented at the recent PMI workshop.

 

Your Name (required)

 

Your Email (required)

 

Company Name (required)

 captcha

You can also download our original Panacea Brief by clicking on the image above.


Promozoo presented a digital marketing workshop to the Pharmaceutical Managers Institute (The PMI – www.thepmi.com). The workshop covered Promozoo’s top Digital Marketing Tips for a Pharmaceutical Marketing Campaign.

A brief above was given to PMI members to work through the key Digital Marketing concepts as could be applied to a Pharmaceutical Marketing Launch.

 

Strategies included:

  • Medical Apps for both patient and HCP
  • Email Marketing for Pharma
  • E-detailing concepts – edetailing learn more
  • E-learning
  • Webinar
  • Video Marketing
  • Pharma Websites
  • Webkey & QR Code technology integration
  • Social Media for Pharma – stay up to date with @Pharmazoo on twitter
  • Maximising the use of iPad in the Pharmaceutical Industry

 

If you would like to receive Promozoo’s Digital Presentation please contact us here.

 

We specialise in the highly regulated area of Pharmaceutical Marketing,

Pharmaceutical Brand Building and Medical Device Marketing In Ireland.


PromoZoo has years of expertise in healthcare marketing in Ireland, The UK, Mainland Europe and Australia. We are hands on, jargon free and totally conversant with the IPHA Code of Practice and the ABPI-so we know the boundaries.


Regulations are our Friend!

Online Marketing for Frustrated Brand Managers in
Primary Care, Hospitals, OTC, Medical Devices…
Passive and Informative Split Sites, Brand Launches,
Proactive Brand Building to HCPs, Unique Medical
Sampling Management

Learn more below…


Best Practice Digital Marketing in the Medical and Pharmaceutical Sectors


There have been huge improvements in access to information for Healthcare Professionals and Patients alike. Studies now show that GPs use the internet as their first port of call for medical information.


They note that their patients are also more informed about their conditions and that all this access to so much information is impacting on their practices.

Generally the requirement from Healthcare Practitioners is for simple and controlled access to more informative educational information and less sales interface.
The New Marketing Challenge:  These behavioural changes are radically challenging marketers as to how to position their brand in the online and offline worlds while ensuring full compliance with all the regulations.



Passive & Informative Split Sites


Patient Friendly: This part of the site is built to inform the non-professional user of the key issues of general information around a medical condition while encouraging contact with a healthcare professional for more detailed content. They include links to useful related sites, support groups and downloadable information.

HCP: The Healthcare Professional site access is Security Protected and can contain the more sensitive information regarding your product such as prescription information, case studies, trials, sample request forms , peer group links etc.



Proactive Brand Building


Make your messages interesting with relevant content split to suit your audience –there are different messages for doctors, consultants ,hospitals, registrars, nurses, pharmacists and other HCPS. Make the most of technology to segment and auto feed with targeted content of interest.

Use our E-platforms for invitations to educational meetings and build brand around the event and its subsequent feedback.




Brand Launches


Why not start your next Brand Launch from an online marketing perspective?  Do you work outward from traditional media and slot the web marketing mix on at the end?

You will be amazed if you approach your Brand Plan from the perspective of Digital First
It is an invigorating process and one that PromoZoo specialises in…because it really works.  We understand that many Pharmaceutical and Medical Device Marketers are not as familiar with digital marketing trends and techniques as they might like and as a result there is a mild reluctance to try it.
Digital Marketing offers huge Creative Space for marketing Prescription, OTC and other regulated devices to their key audiences.
In contrast the traditional marketing approaches that may have worked in the past are either frowned upon or prohibited altogether.
Get the edge in Online Pharmaceutical and Medical Device Marketing in Ireland.

Build your Brand Digitally Today. Click Here.



facebook
twitter
linked in
you tube
CONTACT US

Your Name:

Your Email: