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Specialist Sector

Important from the Chief Librarian: PromoZoo recommends this material only because we have found it helpful for us. PromoZoo does not endorse or lay claim in any way to the content of this material, it is publically available, the authors have published it so we all see their great work and draw inspiration from it. We use it as a learning support and we leave the documents in their original form so you can trace back to source, with full credit going to the relevant authors and publishers, they are here because we thought they were useful, we had put the time into reading them and thousands more that are not here and we will continue to update this regularly with the best of the best for your reading pleasure.



B2B Case Studies:

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  • Contract Cleaning Company Sparkles by linking online with Yell.com
  • Online Auction Company For Worldwide Industrial Machinery sales improves quality interactions worldwide.
  • B2B Client Segmentation How to by AC Nielsen
  • Energy Giant Shell drives awareness for its business in service stations online
  • Catering Company boosts returns by developing online strategy with Yell.com
  • Bank Of New York dramatically improves internal communication with E-zine
  • New Zealand Lamb collaborate with BBC GOOD Food
  • Garden Centre boosts sales and improves loyalty with online voucher redemption schemes
  • Bearing Point(Formerly KPMG) Generates £900k of business with 53 clicks
  • E-ON Steps on the Online Gas with client portal, seo and improved web
  • BBC go online to invite and organise international client events
  • Luton Airport is Clearly better- going digital to improve image
  • Milking the Digital Channel-National Dairy Council UK’s first online encounter
  • Google Top Tips and Trends for B2B businesses- a must read.
  • Supply Chain Electronics how ERS are using ecommerce to sell B2B
  • Irish Internet Association-How will you use the internet in your business- a must read

B2C Case Studies:

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  • Irish Internet Association-How will you use the internet in your business- a must read
  • Flora Family Marathon UK with AKQA
  • How Camelot Lottery gets buying numbers up online
  • New Zealand Lamb and the BBC- a simple plan building brand and consumption
  • San Miguel Goes down well on line too-building lasting connection with the ABC1
  • Colgate Cross Media Campaign shows power of Internet Factor
  • Persil Chose MSN to help improve their first impressions!
  • Maltesers-the lighter way to enjoy chocolate and improve sales Go Digital
  • Adidas rolls out a mobile campaign to great effect
  • Reebok go mobile around main event to leverage sponsorship
  • Fares Please- Bus company boosts its market with online overhaul
  • Irish Internet Association-How will you use the internet in your business- a must read

Charities, Clubs, Government and Schools Case studies

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  • Obama and Mc Cain Online Store Case Study
  • Fairtrade reviews key site functionality as Brand activities grow
  • Animals Matter multilingual site to create an online movement
  • London School of Business Markets New Programmes Online
  • Resource Alliance gets web overhaul to improve user navigation and brand alignment
  • NHS UK Islington –bring the services to the community
  • Britain Unplugged- Energy Conservation in the UK spreading the word online
  • Public Awareness Campaign-Anti Binge Drinking UK
  • EU Commission- Promoting its work in the UK online
  • MHRA Yellow Card Scheme for Medicines and Healthcare safety
  • City Of York Road Safety Campaign

Telecoms & IT sectors case studies

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  • Vigitrust Ireland-building an online international presence
  • The Why and How of Casual Game Playing Online–Nielsen’s study
  • The worldwide state of the mobile web-Nielsen’s Study
  • T-Mobile and the fickle music loving consumer
  • O2 Uk partner with MSN for their most successful campaign ever
  • How Mobile Technology is impacting the travel sector- a detailed study
  • Watch Video on your phone a Nielsen study of US changing market

Media, PR and Marketing Services Case studies

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  • The Why and How of casual game playing on line-a Nielsen study
  • The worldwide state of the mobile web-Nielsen’s Study
  • The Internets Role in reaching the home entertainment audience 20th Century Fox and Wanadoo
  • How Google helped Sony BMG artists hit Top of the Pops
  • BBC Worldwide focus online resource to better manage their international delegates
  • How social Networks are creating a consumer behaviour change-A Nielsen study
  • Watch Video on your phone a Nielsen study of US changing market

Professional & Financial Services

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  • Online Auctioneers for heavy machinery build a client preference centre to boost revenues.
  • Why Lloyds TSB partner online with AOL
  • Cornhill Direct (Part of Alliance) optimises is search results
  • Savills rejuvenate email marketing alignment across international markets
  • Financial Website Fool.co.uk doubles ROI from Search-not so foolish after all
  • ING launches brand in US
  • Nice Pears Insurance- a different approach to financial branding
  • Google AdWords drive impressive results for Capital Ones media mix

Travel and Automotive

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  • Mazda email awareness and microsite launch
  • Ford Target Galaxy audience online with resulting sales increase
  • Mobile Technology in Travel a detailed report
  • E-bookers building a system to change with the 4 seasons-a must read
  • Google AdWords help Travelocity UK double its bookings
  • Virgin Atlantic chose MSN as burst campaign partner
  • Radisson Edwardian triple ROI with search marketing overhaul
  • Virgin Trains cry Yahoo as their campaign hurtles forward
  • Fiat and Top Gear drive quadruple media savings and performance
  • Citroen Choose AOL and IPS to best effect
  • Hawaiian Airlines uses Google Content Network to boost revenues in tough times
  • Bus Company overhauls online marketing to improve revenues and drive volume

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