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Tactical Landing Pages & Microsites

A Landing Page is a page on a website where traffic is sent specifically to prompt a certain action or result.


A Microsite is a mini-site with 3-5 pages of content. While the purpose of the Microsite is also to convert, the Microsite is built to handle a larger volume of content.


By creating effective Landing pages and Microsites it has been proven that advertisers can increase conversions, which will make their campaigns more competitive and profitable.


The Goal of a Landing page is to get the prospect to take Action!


Here are a few examples of ways that Landing pages/Microsites are used with various traffic sources:

  • Traffic is sent from a Banner Ad to a landing page specifically designed to address that target audience.
  • Traffic is sent from a link in an Email to a landing page designed to prompt an action.
  • Traffic is sent from a pay per click (PPC) Search Marketing Campaign such as Google or Facebook AdWords to multiple landing pages optimised to correspond with the keywords the searcher used.
  • Traffic is sent from a blog post or sidebar link to a landing page.

  • Sounds Complicated? It’s not, it’s easy! – with our tools you can build Landing Pages and Microsites without any need for Web Design expertise. In just a few clicks you can create a fully editable replica of your Homepage or Content page from your website – complete with your entire website’s navigation links.



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