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	<title>Promozoo - Digital Marketing Agency</title>
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	<link>http://www.promozoo.ie</link>
	<description>Marketing has evolved</description>
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		<title>Social Media &#8211; Are you Facebook Likes and Twitter Tweets working for you?</title>
		<link>http://www.promozoo.ie/social-media-are-you-facebook-likes-and-twitter-tweets-working-for-you/</link>
		<comments>http://www.promozoo.ie/social-media-are-you-facebook-likes-and-twitter-tweets-working-for-you/#comments</comments>
		<pubDate>Tue, 08 May 2012 11:50:35 +0000</pubDate>
		<dc:creator>Dee OBrien</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1628</guid>
		<description><![CDATA[Social Media &#8211; Are you Facebook Likes and Twitter Tweets working for you? If you search on line for ‘Social Media’ you will bombarded with a range of definitions – ranging from complicated long winded text book definitions on Wickapedia &#8230; <a href="http://www.promozoo.ie/social-media-are-you-facebook-likes-and-twitter-tweets-working-for-you/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Which comes first-the creative or the chosen medium?</title>
		<link>http://www.promozoo.ie/which-comes-first-the-creative-or-the-chosen-medium/</link>
		<comments>http://www.promozoo.ie/which-comes-first-the-creative-or-the-chosen-medium/#comments</comments>
		<pubDate>Tue, 01 May 2012 11:55:00 +0000</pubDate>
		<dc:creator>Dee OBrien</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Pharma Marketing]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1610</guid>
		<description><![CDATA[In Pharma Digital Marketing &#8211; Which comes first-the creative or the chosen medium? So when we sit down to draft our marketing plans for our Brand of choice, where is best to begin? The Medium: Do we consider the chosen &#8230; <a href="http://www.promozoo.ie/which-comes-first-the-creative-or-the-chosen-medium/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are Pharma Companies Missing Social Media Opportunities?</title>
		<link>http://www.promozoo.ie/pharma-missing-social-media-opportunities/</link>
		<comments>http://www.promozoo.ie/pharma-missing-social-media-opportunities/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 10:13:27 +0000</pubDate>
		<dc:creator>Brian Larkin</dc:creator>
				<category><![CDATA[Pharma Marketing]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1598</guid>
		<description><![CDATA[By ignoring the world of Social Media, Pharmaceutical and healthcare companies are missing out on the opportunity to engage with consumers in a non-clinical environment. According to Kelly Barnes, US Health Industries leader, PricewaterhouseCoopers (PwC). “Health organizations have an opportunity &#8230; <a href="http://www.promozoo.ie/pharma-missing-social-media-opportunities/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Cyberchondria &#8211; a partner to Hyperchondria!</title>
		<link>http://www.promozoo.ie/cyberchondria-a-partner-to-hyperchondria/</link>
		<comments>http://www.promozoo.ie/cyberchondria-a-partner-to-hyperchondria/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 11:02:34 +0000</pubDate>
		<dc:creator>Grainne Larkin</dc:creator>
				<category><![CDATA[Pharma Marketing]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1576</guid>
		<description><![CDATA[The world wide web is a source of knowledge on every topic including medical information. &#160; Interactive websites that help users self-diagnose, such as Webmd.com and Diagnoseme.com, may shed some light on users symptoms. &#160; However if there was ever an &#8230; <a href="http://www.promozoo.ie/cyberchondria-a-partner-to-hyperchondria/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
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		<title>The Digital Marketing Future: TFMA 2012</title>
		<link>http://www.promozoo.ie/the-digital-marketing-future-tfma-2012/</link>
		<comments>http://www.promozoo.ie/the-digital-marketing-future-tfma-2012/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 11:34:36 +0000</pubDate>
		<dc:creator>Brian Larkin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1564</guid>
		<description><![CDATA[The Digital Marketing Future- A throbbing anatomy of pain or pleasure after Technology for Marketing and Advertising Show 2012 &#8211; London Of all the Digital Marketing Shows between Ireland and the UK, it seems this one keeps getting busier. It &#8230; <a href="http://www.promozoo.ie/the-digital-marketing-future-tfma-2012/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>An APP a Day keeps the Doctor Away</title>
		<link>http://www.promozoo.ie/an-app-a-day-keeps-the-doctor-away/</link>
		<comments>http://www.promozoo.ie/an-app-a-day-keeps-the-doctor-away/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 12:53:55 +0000</pubDate>
		<dc:creator>Bernard Harris</dc:creator>
				<category><![CDATA[Pharma Marketing]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1522</guid>
		<description><![CDATA[Today an article in the Telegraph, says the Government in the UK are to organise an event showcasing a series of medical apps that GPs could recommend to their patients. A list of nearly 500 apps has been compiled and &#8230; <a href="http://www.promozoo.ie/an-app-a-day-keeps-the-doctor-away/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Just what the Doctor Ordered! Digital Marketing in the Pharmaceutical Industry</title>
		<link>http://www.promozoo.ie/just-what-the-doctor-ordered-digital-marketing-in-the-pharmaceutical-industry/</link>
		<comments>http://www.promozoo.ie/just-what-the-doctor-ordered-digital-marketing-in-the-pharmaceutical-industry/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 19:27:22 +0000</pubDate>
		<dc:creator>Bernard Harris</dc:creator>
				<category><![CDATA[Pharma Marketing]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1492</guid>
		<description><![CDATA[Recently the Promozoo Team gave a workshop to the PMI (Pharmaceutical Managers Institute). In the workshop we had mentioned that when putting a Digital Strategy together there are key questions that are at the core of a digital plan. For &#8230; <a href="http://www.promozoo.ie/just-what-the-doctor-ordered-digital-marketing-in-the-pharmaceutical-industry/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
		<wfw:commentRss>http://www.promozoo.ie/just-what-the-doctor-ordered-digital-marketing-in-the-pharmaceutical-industry/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Has Google’s latest Algorithm change pushed your website down the rankings?</title>
		<link>http://www.promozoo.ie/google%e2%80%99s-latest-algorithm-change/</link>
		<comments>http://www.promozoo.ie/google%e2%80%99s-latest-algorithm-change/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:19:06 +0000</pubDate>
		<dc:creator>Brian Larkin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1323</guid>
		<description><![CDATA[Just 4 days ago, Google made changes to its search algorithm with the intention of penalizing website owners who heavily load the top of their pages with advertisements. The reason, according to Google,  is to weed out websites that make &#8230; <a href="http://www.promozoo.ie/google%e2%80%99s-latest-algorithm-change/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>9 Top Tips for using Email Marketing!</title>
		<link>http://www.promozoo.ie/nine-top-tips-for-using-email-marketing/</link>
		<comments>http://www.promozoo.ie/nine-top-tips-for-using-email-marketing/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 10:57:02 +0000</pubDate>
		<dc:creator>Gail Delahunt</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1279</guid>
		<description><![CDATA[It is important to understand the value of engaging with existing customers and targeting prospects. Email marketing is the way to go! There are many aspects to sending out effective newsletters. Here are our 9 Top Tips for using Email &#8230; <a href="http://www.promozoo.ie/nine-top-tips-for-using-email-marketing/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Time has arrived for Digital Marketing In the Pharmaceutical &amp; Medical Device Industries</title>
		<link>http://www.promozoo.ie/pharmaceuticaldigitalmarketing/</link>
		<comments>http://www.promozoo.ie/pharmaceuticaldigitalmarketing/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 11:28:15 +0000</pubDate>
		<dc:creator>Grainne Larkin</dc:creator>
				<category><![CDATA[Pharma Marketing]]></category>

		<guid isPermaLink="false">http://www.promozoo.ie/?p=1242</guid>
		<description><![CDATA[It  seems the tide is changing rapidly, having taken a cautious approach to the world of Digital Marketing till this point, each Pharma Company is now either researching, embracing or about to launch its first steps into the digital arena. &#160; &#8230; <a href="http://www.promozoo.ie/pharmaceuticaldigitalmarketing/"><br /><img src="/wp-content/themes/promozoo/images/read_more.png" alt="read more" align="right" width="93" height="42" /></a>]]></description>
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