MOVING TO MOBILE – 4 TOP TIPS FOR YOUR MOBILE CONTENT

In 2007, when the first iphone was first launched, little did marketers realise the fundamental changes it would gradually bring to the way internet users behave online. Now, in 2013 we know that the needs and behaviour of a Mobile user is entirely different from a Desktop user. So, how is the sh...

The Youth of Ireland Consume Majority of TV Content Online

Irish youth charity site SpunOut.ie has just published the results of a survey on how the younger population are consuming TV. They conducted the survey in early March this year and the results are very interesting, serving to compound other recent research on the topic.

Th...

Its Official…..38% of Irish Consumers now shop online using Smart Devices.

Last week leading Irish Media Placement agency, Carat, published the results of an online survey they conducted this year. The survey’s main finding is that ‘38% of Consumers new shop online via Smartphone or Tablet’.  They state that while PCs still remain the dominant device for o...