In 2007, when the first iphone was first launched, little did marketers realise the fundamental changes it would gradually bring to the way internet users behave online. Now, in 2013 we know that the needs and behaviour of a Mobile user is entirely different from a Desktop user. So, how is the sh...READ MORE »
Irish youth charity site SpunOut.ie has just published the results of a survey on how the younger population are consuming TV. They conducted the survey in early March this year and the results are very interesting, serving to compound other recent research on the topic.
Th...READ MORE »
Last week leading Irish Media Placement agency, Carat, published the results of an online survey they conducted this year. The surveyâ€™s main finding is that â€˜38% of Consumers new shop online via Smartphone or Tabletâ€™.Â They state that while PCs still remain the dominant device for o...READ MORE »