Facebook Advertising Campaigns

As the face of social interaction changes in the online area businesses are seeing the value of engaging their customers and potential customers using the social network platforms. With over 1.9 million Facebook users in Ireland it is no surprise why businesses are starting to see Facebook as a real avenue to engage their clients and increase their business.

Facebook allows businesses to target at a very granular level, for example; if a business wished only to target engaged couples in Ireland or in a specific county they can. This is made possible by users sharing their information about themselves in their profile. Once the user logs in to Facebook adverts will appear on the right hand side of their profile page that are contextual and relevant to them.

What is Facebook?

Facebook is an online application for users, worldwide, to interact, share information and communicate with friends and family. The best way to understand Facebook is to provide some examples of how users use this social networking platform:

• Share information about themselves – what they are doing now, what they will be doing later, where etc
• Share Photo’s, Video’s of themselves – holidays, favorite places etc
• Share Photo’s and Video’s they find interesting or funny – from the web or upload themselves
• Facebook allows users to ‘Like’ and comment on Information that has been shared by their friends
• Stay connected to family members abroad
• Invite more friends to join them – Friends can see each others information

This is what Facebook says about advertising with them:

“Reach Your Target Customers”

• Connect with more than 500 million potential customers – 1.4m users in Ireland and rising!
• Choose your audience by location, age and interests – and other criteria too!
• Test simple image and text-based ads and use what works – simple a/b testing

“Deepen Your Relationships”

• Promote your Facebook Page or website – adverts link to you webpage or your Facebook page
• Use our “Like” button to increase your ad’s influence – let your users spread the word
• Build a community around your business

“Control Your Budget”

• Set the daily budget you are comfortable with
• Adjust your daily budget at anytime
• Choose to pay only when people click (CPC) or see your ad (CPM)

We tend to agree with Facebook – it’s not an area you can easily ignore when embarking on Digital Strategies.

One of the best things about Facebook advertising is the ability to select who sees your ad using a number of targeting criteria. You can target by geography, age, gender, education, relationship status, workplace and keywords.

The first thing you must do is decide whether you want people to be directed to your own web page or something on Facebook like a Page, Application, Group or Event.

Why should you consider Facebook Advertising for your Business?

• Because Online users love social networking and interaction!
• 1.4m users of Facebook in Ireland
• Users can become brand ambassadors
• Very specific targeting potential
• Your Content Becomes Fun, Interesting and Contextual

How we can help you get more business using Facebook Advertising?

Our experts will manage your campaign, engage with you to put together the best strategy for the optimum return on investment; this will include:

• Facebook campaign management – Adverts and your Fan page
• Advert writing and testing
• Campaign Analysis, Reporting and Monitoring
• Full integration of Social Strategy to overall Marketing Strategy

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