Pay Per Click (PPC) is when you pay for relevant targeted adverts on search sites like Google, Yahoo or MSN, Social Media Sites like Facebook, and Video Sites like YouTube to reach people who are searching for your goods or services online.
PPC helps to connect you with potential customers as your ads will only appear on the pages that are relevant to the customer. When your ad is clicked, it brings the user directly to your website. With PPC you only pay the hosting service when your ad is clicked.
PPC operates under a bid-based model. Advertisers bid on keyword phrases relevant to their target market. If someone is searching for the keyphrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
Promozoo can help you research into your PPC primary keywords, maximising the impact of your campaign and ensuring adverts reach a captive audience.
With PPC advertising, you are always 100% in control of what you spend, and you control when your ads run and when they don’t.The general idea is simple: Spend enough, get top placement, and potential customers will see you first.
