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b and g website screenshot

WHAT WAS

THE CAMPAIGN?

B&G is a trade only provider to the hardware and DIY sector in Ireland. We created a strategy, multiple client engagement campaigns, and supporting materials to optimise their key sales priorities for the year ahead.

b and g brochure close up

WHAT WAS

THE CREATIVE BRIEF?

This was to stimulate key trade clients into commercial action at the five main points of engagement:

  • Sales team presentations
  • B2B ecommerce website
  • Industry trade shows
  • Point of sale development
  • Consumer support marketing – brochures and digital ads
indoors trade display

WHAT DID

WE DO?

Working closely with the client, our design team helped to revamp the 3 key brands of Indoors, Tema and Picton, integrating lifestyle imagery across all media. The next step was to design an industry leading B2B e-commerce website and all supporting digital assets, helping to generate consumer leads. Finally, all of this new lifestyle approach was brought together at the industry trade show, introducing new colour themes and products that would subsequently be available in client stores.

person using website on multiple devices

HOW DID

IT GO?

The campaign has been very successful for our client. They have given us very strong feedback and are delighted that both qualitative and quantitative (commercial targets) have been exceeded. The fundamental success started with a data driven strategy.

b and g mirror brochure