The objective of this campaign was to refresh the indoors brochure for B & G. The goal was to keep in line with the current trends and B & G to remain the #1 door supplier in Ireland.
We proposed to bring more lifestyle into the indoors brochure. A means of doing this was to utilise on-trend colours that are in the market and make it more appealing for the market. We also took inspiration from the latest interior trends in the industry.
The first step for us was to design and create a mood board for the client. These ideas were influenced by interior magazines, blogs and well sought-after leaders in the interior design trade. The new and refreshed brochure incorporated up-to-date trends throughout the brochure, integrating colours from the primed white door collection.
All feedback from the client, suppliers and customers was brilliant. Sales inevitably increased as it grabbed the attention of more buyers in the trade. As a follow up to this, we developed a video promoting the new look and feel of the brochure. Alongside this we also updated the landing page on the B & G website.