Consilient Heath - based in Clonskeagh and leaders in the market of Vitamin D medicines - tasked us with developing a paediatrics campaign for the Vitamin D product Altavita. This was a first for both Consilient and Promozoo, and with the backing and advice of Temple Street Children’s hospital we accepted our challenge.
Through initial concept brainstorms in the office and further presentations with the clien we developed the idea of ‘Planet Altavita’, a place when Vitamin D is abundant and home to 2 characters, Sonny and Suzi. We also developed the land in which they live, and to add spice to the story we created their mortal enemies, the Blue Meanies, who Sonny and Suzi have to chase across strange worlds in search of stolen vials of Vitamin D.
We developed a range of marketing materials to promote the campaign, including an informational tear off for GPs to provide to their patients, a dosing reward chart, and stickers for the kids. Temple Street Children’s hospital also developed their own materials based on the current artwork.
When developing the concept, the new world, and most importantly, the characters, we also set the scene for a full-blown campaign, including website, puzzle books and even creating plans for a game. The campaign is currently in full swing - watch this space for further adventures of Sonny and Suzi!