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febvre website screenshot

WHAT WAS

THE CAMPAIGN?

Microsite – we designed, developed and launched the Febvreuary microsite using Eventbrite as a platform to enrol and organise event attendees. A digital events calendar on the site also linked back to Eventbrite.

Remarketing Ads – we created a suite of Google remarketing ads to promote awareness of the festival and attract more attendees.

Email Design – we designed a series of Febvreuary banners for trade emailers that were sent out over the course of the festival.

febvre website on tablet

WHAT WAS

THE CREATIVE BRIEF?

Febvre tasked us with engaging their B2B clients during the annual February sales dip that occurs after Christmas and New Year. Could we create an annual event that would raise brand awareness and sales during this traditionally quiet trade period?

campaign slogan on bottle

WHAT DID

WE DO?

We created an annual engagement event strategy, around Febvre’s month of events, and designed around the promotion of some of Febvre’s key brands and client base. The ‘FEBVREUARY’ festival was successfully launched as a month of wine discovery, featuring a diverse series of events and incentives for the wine trade in Ireland.

print advertisement for febvre

HOW DID

IT GO?

Doubling of website visitors in 2 month campaign period, 3 fold increase in page visit duration.

Fully booked festival events.

A successfully established annual engagement event for our client.

Established Febvrewines.ie as a trusted source of trade information.

house surrounded by vineyard