To bring the GoLoud brand identity to life for launch period. Elements include a digital campaign, social media graphics, introductory brand animatic video and a post-launch video. We were tasked with creating an overarching brand creative look that communicated the product and could be expanded into other media formats as required.
Communicorp Group came to us to launch GoLoud™, which is brand new to the Irish market, and a first when it comes to a one-destination app for radio, podcasts and music.
Developed and owned by Communicorp Media, GoLoud™ acts as a digital hub for all the radio stations within the group (Newstalk, Today FM, 98FM, SPIN 1038, SPIN South West). The aim of the campaign was to create awareness of the app and inspire people to download it.
We launched the app with a short introductory animatic video with its own custom track. The video showcases the extensive features of the app all in 30 seconds, and was designed to get across key messages for the Communicorp team.
The campaign is currently ongoing.