‘Patient Care, Powered By Innovation’. IPHA annual conference, brand ID, pre-conference communications, conference materials, social content, and post-conference video engagement.
To create a theme and optimise the engagement of all stakeholders around the IPHA 2018 Conference. A secondary objective was to use the focused opportunity of the event itself to rejuvenate the awareness of the role of IPHA and its contribution to the healthcare sector.
We combined the concept of ‘patients first’ with the continual innovation in the sector to create the theme ‘Patient Care, Powered by Innovation’, from which we developed a fresh, animated, visual identity. We worked the visuals across all media, including conference material, social, and video. In addition, we created the concept of IPHA TV - an at conference studio to capture interviews with the KOL’s present on the day. This content was made available by IPHA post event - maximising the impact of the conference itself.
Feedback from stakeholders attending the conference included ‘best conference yet!’, and we are happy to say our engagement with IPHA is continuing to grow from strength to strength.