We segmented Mondello Park’s key purchase audience and created a unique campaign for each group using original creative.
Mondello Park is the only motor racing circuit in the Republic of Ireland, offering a full range of car, motorcycle, rally cross and drifting events, shows, driving experiences and corporate days.
We were tasked with creating a campaign designed for the Christmas market, targeting various demographic groups, and telling the story of Mondello Park experiences as appealing gift options for all.
We built a media placement campaign using ‘owned’ media (email, landing pages, and SEO), ‘earned’ media (Facebook, YouTube, social sharing), and ‘bought’ media (PPC, display, RTB and remarketing).
The successful engagement of a broader audience for Mondello Park with multiple percentage growth over the targeted period.