The objective of this campaign was to increase awareness of the convenience size of Sudocrem’s 15g tub, to position the product for people on the go, regardless of demographics, and to create a greater awareness of the product itself.
The aim of this campaign was to take advantage of consumer purchasing habits around convenience.
The concept of having a small tub that is reasonably priced was a key focus, with the target audience being people on the go.
The campaign also highlighted the multi-purpose use of Sudocrem and why it should be considered an essential product for ‘Life’s Little Emergencies’.
We developed a concept around having Sudocrem’s mini tub in case of all of ‘Life’s Little Emergencies’, and also highlighted its convenience when travelling.
We designed materials for the campaign as a whole, from promotional items, to digital ads, to publications and more.
The campaign proved a huge success. Highlighting alternative uses for Sudocrem was brought to light and exposed the convenience and trust of the product.