Sudocrem, the long established Irish brand, asked us to launch their new product Sudocrem Care & Protect while picking up additional brand recognition for the existing product Sudocrem Antiseptic Healing Cream.
To create a launch campaign that introduced Sudocrem Care & Protect barrier ointment to the Irish market.
Sudocrem by its nature has so many creative angles in Ireland, but a prime consideration for the campaign was the medical status of the product together with the latent master brand awareness already prevalent in the Irish market, so we created a number of ideas for testing. From our market research and focus group feedback we tested various creative concepts to ensure that a clear and understandable message went out to the targeted audience.
The campaign was highly successful, with pharmacists nationwide choosing to take the countertop unit with additional products. The client was happy with the campaign’s results of increased product sales and brand awareness, opting to run it over 2 consecutive years, increasing the frequency on both Pharmacy TV and Pharmaseen TV.