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TUH Case Study

WHAT WAS

THE CAMPAIGN?

‘Better Healthcare Through Growth’ is an awareness campaign of the continued investment needed to improve the care facilities for all patients and their families visiting TUH.

TUH Case Study

WHAT WAS

THE CREATIVE BRIEF?

To engage all visitors and stakeholders in the growth plans for the hospital, planned and proposed during the period of construction. A secondary objective was to broaden awareness of the range of services that TUH provides in and around its campus.

TUH Case Study

WHAT DID

WE DO?

We created a visual story journey around the hospital. At each point where there is an upgrade proposed, a uniquely coloured story board is placed outlining the key work intended for that area. All works planned and proposed were linked back to a master story board, which was colour coded to give a complete overview of the project.

TUH Case Study

HOW DID

IT GO?

Working to a very tight deadline, all boards, wraps and graphics were created and erected on time and to budget, with the client very happy with the result.

TUH Case Study