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vicks advertisement

WHAT WAS

THE CAMPAIGN?

Promoting 100 years of Vicks.

poster advertisement for vicks

WHAT WAS

THE CREATIVE BRIEF?

To create public awareness that this trusted family favourite brand was celebrating its 100th year. To increase instore presence within pharmacies and drive sales nationwide.

print advertisement for vicks

WHAT DID

WE DO?

The creative concept for this Vicks campaign was to focus and reflect on the ‘100 years of Vicks’ anniversary. We developed a countertop unit for pharmacies, to house all 4 of Vicks’ renowned products - enabling the sales representatives to sell them as a complete promotional unit - with accompanying promotional pieces, including brochures and posters.

vicks display box

HOW DID

IT GO?

The campaign was highly successful, with pharmacists nationwide choosing to take the countertop unit with additional products. The client was happy with the campaign’s results of increased product sales and brand awareness, opting to run it over 2 consecutive years, increasing the frequency on both Pharmacy TV and Pharmaseen TV.

vicks print advertisement in IPU review