Just 4 days ago, Google made changes to its search algorithm with the intention of penalizing website owners who heavily load the top of their pages with advertisements. The reason, according to Google,  is to weed out websites that make content hard to find on the page because it has been pushed further down by the ads up top, thus making for an adverse user experience.

Google’s thinking is that if somebody visits a website intending to read its content, they do not want to be bombarded by a page full of advertising before they even find the content they came for . A fair point I think, however, Google are also keen to point out that they are not ‘out to get’ website owners that place ads at the top of Web pages “to a normal degree.”

Top Google Engineer Matt Cutts explains in a corporate blogpost:
“If you click on a Website and the part of the Website you see first either doesn’t have a lot of visible content above-the-fol...